SEO: For a small business, is it better to focus on the most searched for keywords, or niche-words that aren't
searched for as much?
I’m optimizing a site for a software company and having a hard time deciding whether I should go after the tougher keywords that have tons of searches monthy but also tons of competition, or if I should focus on the less searched for, and less competitive keywords.
Any insight would be helpful.
Thanks.
s
I am re-vamping and marketing a website for a small industrial fastener company and have run into the same question. After much internal debate, and a ton of research, we have decided to go after the “secondary” niche-words.
My reasoning is this: If you primarily use the most searched for words, you are going to be up against the big guys in your industry. These guys get clicks, traffic and as such, search ratings, in a large part from name/brand recognition, and from the fact that human nature will naturally lead people to the bigger companies. I know we can’t compete at that level, and by using those keywords, I would be attempting to de-throne the kings.
Also, if paying for ads on search engines, again, if you use the most popular terms, the big guys will have the ad prices way up and it would cost a small fortune to even get listed at #10 or #11, so why try. Again, go after the niche words.
But my third reason is, research has shown that when using a search engine your searches become much more specific when you are actually getting ready to buy. The research also shows that when researching, only general terms are used. Hence, database management software, might be used for research, and client management database would be used when you know what to buy.
For these 3 reasons, we are going with the niche words.
Good luck with your website and search engine optimization.
Tags: competition keywords
I am re-vamping and marketing a website for a small industrial fastener company and have run into the same question. After much internal debate, and a ton of research, we have decided to go after the "secondary" niche-words.
My reasoning is this: If you primarily use the most searched for words, you are going to be up against the big guys in your industry. These guys get clicks, traffic and as such, search ratings, in a large part from name/brand recognition, and from the fact that human nature will naturally lead people to the bigger companies. I know we can't compete at that level, and by using those keywords, I would be attempting to de-throne the kings.
Also, if paying for ads on search engines, again, if you use the most popular terms, the big guys will have the ad prices way up and it would cost a small fortune to even get listed at #10 or #11, so why try. Again, go after the niche words.
But my third reason is, research has shown that when using a search engine your searches become much more specific when you are actually getting ready to buy. The research also shows that when researching, only general terms are used. Hence, database management software, might be used for research, and client management database would be used when you know what to buy.
For these 3 reasons, we are going with the niche words.
Good luck with your website and search engine optimization.
References :
it depends how you are looking at this and how you want to market. it also depends if you are using PPC advertising
If you want targeted traffic - use the more competitive keywords
ex: instead of "wrench" use "black and decker wrench"
its more targeted to maybe your brand you are tryin to sell instead of an overall use
the less competitive words such as "wrench" is good but will put u on a landing page on google or yahoo near the end maybe, BUT good backlinks are powerful no matter how poor ur words are
References :
http://www.theianternet.com
Go after both. The less competitive ones will be easy to achieve. The harder ones will give you something to work towards.
References :
http://www.mr-seo.com
Have a look at some of the article in the 'SEO' category at http://www.hammocksurvivalguide.com/
You might find some other categories quite interesting too.
References :